sumber: https://lilyraynyc.substack.com/p/it-works-until-it-doesnt-ai-content-risks

Summary of Lily Ray’s Article

Lily Ray argues that AI-generated content at scale may work temporarily for SEO, but eventually Google catches and penalizes it.

She analyzed 220+ websites using AI content tools and found a repeating pattern:

• Massive content growth

• Short-term traffic spike

• Then a major traffic collapse

Key stats from her research:

• 54% lost 30%+ of peak traffic

• 39% lost 50%+

• 22% lost 75%+

Google’s recent updates specifically target:

• low-quality mass-produced content

• SEO-first content

• template-driven articles

• “scaled content abuse”

The 8 SEO Strategies That Are Becoming Dangerous

These are the biggest patterns Google appears to dislike now:

1. Mass “X vs Y” comparison pages

Example:

• Shopify vs WooCommerce

• React vs Vue

Problem:

• Easy to mass-produce

• Often repetitive

• Little originality

2. “What is X?” glossary spam

Example:

• What is ERP?

• What is CRM?

Especially dangerous when:

• auto-translated

• generated at scale

• shallow explanations

3. “Best X for Y” listicles

Example:

• Best POS for Coffee Shops

• Best Gym Software 2026

Problem:

• Oversaturated

• Everyone copies same structure

4. Self-promotional listicles

Example:

• “Best Laundry Software”

• then putting your own product as #1

Google may see this as manipulative if:

• no real testing

• biased

• thin content

5. “[Competitor] alternatives” pages

Example:

• Shopify alternatives

• Moka POS alternatives

Danger:

• Can look parasitic/spammy at scale

6. Programmatic location pages

Example:

• ERP Jakarta

• ERP Bandung

• ERP Surabaya

with nearly identical content.

Google has fought this for years.

7. FAQ farms

Example:

• one question per page

• optimized for AI snippets

Problem:

• creates thousands of low-value URLs

8. Off-topic content

Example:
A software company publishing:

• memes

• jokes

• celebrity news

• random trending topics

This destroys topical authority.

The Main Lesson

Google increasingly rewards:

• originality

• expertise

• first-hand experience

• brand authority

• genuinely useful content

NOT:

• mass-produced AI pages

• SEO loopholes

• scaled templates

AI is useful for:

• research

• outlining

• speeding up workflows

But dangerous when used to:

• generate hundreds of pages without human expertise.

What You Should Do to Gain SEO Traffic (Safely)

For your situation, this is actually good news.

You already have:

• niche SaaS products

• real software

• real business understanding

• real customer problems

That’s exactly the direction Google prefers now.

Recommended SEO Strategy for Codeverta

1. Become Hyper-Niche

Instead of:

• “Business management software”

Do:

• Laundry management software

• Catering management software

• Camping rental software

• Coffee shop POS

• Contractor management system

Niche authority is easier to rank.

2. Create REAL Problem-Solving Content

This is the biggest opportunity.

Instead of:

• “Best laundry software”

Create:

• “Cara mengurangi kehilangan pakaian di laundry”

• “Template laporan laundry harian”

• “Cara menghitung profit catering”

• “Workflow operasional rental alat camping”

These are useful and harder to copy.

3. Use Experience-Based Content

Google loves first-hand expertise.

Example:

• screenshots from your software

• real workflows

• real operational problems

• case studies

• before/after results

This is much stronger than generic AI articles.

4. Build Topical Authority

For each software category:
make 20–50 deeply related articles.

Example for laundry software:

• cara hitung omzet laundry

• SOP laundry kiloan

• manajemen pegawai laundry

• cara mencegah pakaian hilang

• template nota laundry

• KPI usaha laundry

• sistem membership laundry

This creates a strong topical cluster.

5. Avoid “SEO Spam Structures”

Avoid mass-producing:

• “Best X”

• “X vs Y”

• “Alternatives to X”

• city pages with duplicated text

Some are okay occasionally.
But don’t make them your main strategy.

6. Use AI as Assistant, Not Author

Good use of AI:

• outlines

• research

• editing

• grammar

• brainstorming

Bad use:

• publishing 300 articles untouched

Every article should have:

• your perspective

• screenshots

• examples

• original insights

7. Build Brand Signals

Google increasingly trusts brands.

You should focus on:

• consistent branding

• real product pages

• customer testimonials

• YouTube/TikTok demos

• social proof

• backlinks from relevant businesses

Your TikTok/Instagram content can actually help SEO indirectly.

8. Make Landing Pages Extremely Practical

For example:

Instead of:

“Modern Laundry Software”

Do:

“Software Laundry untuk Mengurangi Pakaian Hilang dan Mempermudah Tracking Order”

Very problem-focused.

9. Add Original Assets

Huge advantage today:
Most AI articles have zero originality.

You can outperform them with:

• custom graphics

• calculators

• templates

• downloadable SOPs

• business checklists

• demo videos

• operational examples

10. Focus on “Boring Business SEO”

This is underrated and powerful.

Businesses like:

• laundry

• gym

• catering

• contractor

• camping rental

often have weaker SEO competition than tech/SaaS.

You can dominate vertically.

Best Long-Term Strategy for You

Your strongest moat is probably:

Build many niche operational software products + educational content around each industry.

That combination is hard for AI spam sites to copy because:

• you understand the workflows

• you have actual software

• you can show real operational insights

• you can create practical educational content

That’s much closer to what Google wants now.

Buat artikel SEO berkualitas tinggi untuk website software bisnis milik saya.

Tujuan utama:

• Membantu dan mengedukasi pembaca manusia terlebih dahulu

• Menunjukkan expertise dan pengalaman nyata

• BUKAN membuat artikel SEO spam

• Hindari gaya generic AI

• Hindari keyword stuffing

• Hindari clickbait berlebihan

• Hindari isi yang terlalu umum dan dangkal

Target pembaca:
Pemilik UMKM Indonesia yang ingin menyelesaikan masalah operasional bisnis mereka.

Tentang bisnis saya:
Saya membuat software manajemen bisnis khusus untuk niche tertentu seperti:

• laundry

• catering

• coffeeshop

• gym

• rental alat camping

• kontraktor

• hotel

• dll

Style penulisan:

• Natural dan terasa seperti ditulis manusia berpengalaman

• Gunakan bahasa Indonesia yang mudah dipahami

• Jangan terlalu formal

• Fokus problem solving

• Praktikal dan actionable

• Jangan terdengar seperti artikel AI

• Jangan mengulang kalimat

• Jangan terlalu banyak basa-basi

• Jangan terlalu salesy

Struktur artikel:

1. Judul yang natural dan problem-focused

2. Pembukaan yang relate dengan masalah nyata bisnis

3. Penjelasan masalah operasional secara detail

4. Dampak jika masalah dibiarkan

5. Solusi praktikal step-by-step

6. Contoh workflow atau studi kasus realistis

7. Tips implementasi

8. Penutup yang membantu pembaca mengambil keputusan

Yang WAJIB ada:

• Insight operasional bisnis nyata

• Contoh kejadian sehari-hari

• Pain point pemilik usaha

• Penjelasan yang spesifik

• Checklist / tips praktikal

• Sudut pandang expert

• Information gain (ada informasi yang tidak generic)

• Jika relevan, masukkan contoh penggunaan software secara natural

Yang HARUS dihindari:

• “Best software”

• “Top 10”

• “X vs Y”

• keyword stuffing

• paragraf terlalu panjang

• isi filler

• definisi generic

• teori terlalu umum

• klaim berlebihan

• artikel terlalu pendek

• FAQ spam

• pengulangan keyword terus-menerus

SEO guidelines:

• Fokus topical authority

• Fokus search intent

• Tambahkan semantic keywords natural

• Gunakan heading yang relevan

• Optimalkan readability

• Buat artikel yang genuinely useful

• Prioritaskan kualitas dibanding density keyword

Tambahkan:

• Meta title

• Meta description

• Slug URL

• Saran internal linking

• Saran CTA halus di akhir artikel

Output:
Buat artikel lengkap minimal 1500 kata dengan kualitas seperti artikel expert industri, bukan artikel AI mass-generated.